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UX Research

Understanding Human behaviour is the basis of great UX and you’re looking at experts here! Years of experience into building noteworthy brands for clients across the globe has given us the audacity to claim that we understand human behaviour like no one else.
We don’t assume human behaviour, we study, we research and we validate our findings.
We believe in extensive research of our target audience and their needs in relation to the product. We map out the user’s journey across a product and come up with a foolproof UX that caters to ALL users.
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UI Design

Yes the look, the feel, the presentation and interactivity of the product is of paramount importance, but what is more significant for the brand is to connect with the audience on an emotional level.
Carefully considering each and every visual, interactive element the user will encounter, our team of talented designers transfers the product’s development, research, content and layout into an attractive, guiding and responsive experience for users.
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Branding

A brand is not just a logo, website or business cards, it’s an impression, an experience you give your audience, your customers. It’s a story that you share with your audience and we are here to make sure the story’s a damn good one!
When we create a brand for you, it is important for us to know you inside out and only then can we create a brand that truly symbolises the ethos and the philosophy of your company. Working closely with you, employing scientific research methods, we come up with a design that is a true reflection of you!
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MVP Development

Brainstorming about the challenges, we come up with solutions to match the insights. Here we conceptualise the design based on our findings and try and come up with a concept that meets all the requirements of our partners. We aim for ‘A perfect fit!’
Taking all the ideas, we break them down to a select few and turn these ideas into simple testable prototypes. These are simple prototypes or MVPs that are not fully designed or coded. These are then tested on real-time users and the feedback received helps in making the final product.
Let’s work together
ping@hyfenstudio.com
Hyfen Studio
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